Data privacy

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") as part of the provision of our services as well as within our online offer and the websites, functions and content associated with it, as well as external online presences, such as our social media profile (hereinafter collectively referred to as the "online offer"). With regard to the terms used, such as "processing" or "responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible

Pink & Adel GmbH
Jungfernstieg 47
20354 Hamburg
Germany

Email address: team@seo-for-jobs.com
Managing Directors: Alexander Meirowski, Patrick Schmidt
Imprint: https://www.seo-for-jobs.com/imprint
Contact data protection officer: datenschutz@datenschutzbeauftragter-hamburg.de

Types of data processed

- Inventory data (e.g., personal master data, names or addresses).
- Contact details (e.g., email, telephone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g. websites visited, interest in content, access times).
- Meta / communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (in the following we refer to the data subjects collectively as "users").

Purpose of processing

- Providing the online offer, its functions and content.
- Answering contact inquiries and communicating with users.
- Safety measures.
- Range measurement / marketing

Terms used

"Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); A natural person is considered to be identifiable, if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (eg cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and covers practically every handling of data.

"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

“Profiling” means any type of automated processing of personal data, which consists in the fact that this personal data is used to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or change of location of this natural person.

The “person responsible” is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data

"Processor" means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), ie the EU and the EEC, the following applies, unless the legal basis is stated in the data protection declaration:
The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR;
The legal basis for processing for the performance of our services and implementation of contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR;
The legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
The legal basis for the processing required to perform a task that is in the public interest or in the exercise of official authority that has been transferred to the person responsible is Art. 6 Para. 1 lit. e GDPR.
The legal basis for processing to protect our legitimate interests is Art. 6 Para. 1 lit. f GDPR.
The processing of data for purposes other than those for which it was collected is determined in accordance with the provisions of Article 6 (4) GDPR.
The processing of special categories of data (according to Art. 9 Para. 1 GDPR) is determined according to the stipulations of Art. 9 Para. 2 GDPR.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical access to the data, as well as the access, input, transfer, securing availability and its separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings.

Cooperation with processors, jointly responsible and third parties

If we disclose data to other persons and companies (processors, jointly responsible persons or third parties) as part of our processing, transmit them to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the data is transmitted to third parties, such as payment service providers, is required to fulfill the contract), users have given their consent, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we disclose, transmit or otherwise grant data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and also on a basis that complies with the legal requirements.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or as part of the use of third-party services or disclosure or transmission of data to other people or companies happens, this only happens if it happens to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transmission, we only process or leave the data in third countries with a recognized level of data protection, to which the US processors certified under the "Privacy Shield" belong or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission ).

Rights of data subjects

You have the right to request confirmation as to whether the data in question are being processed and for information about this data and for further information and a copy of the data in accordance with the legal requirements.

You have accordingly. the legal requirements the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with the legal requirements, you have the right to request that the data in question be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.

You have the right to request that the data relating to you, which you have provided to us, be received in accordance with the legal requirements and to request their transmission to other responsible parties.

You also have the right to file a complaint with the relevant supervisory authority in accordance with the legal requirements.

Withdrawal

You have the right to withdraw your consent with future effect.

Right to object

You can object to the future processing of your data at any time in accordance with the legal requirements. The objection can in particular be made against processing for direct marketing purposes.

Cookies and right to object to direct mail

"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie can be used, for example, to store the contents of a shopping cart in an online shop or a login status. Cookies are referred to as "permanent" or "persistent" and remain saved even after the browser is closed. For example, the login status can be saved if users visit it after several days. Such a cookie can also be used to store the interests of users who are used for range measurement or marketing purposes. A “third party cookie” refers to cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, we speak of “first party cookies”).

We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.

If we ask the user for their consent to the use of cookies (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. DSGVO. Otherwise, the personal cookies of the users are used in accordance with the following explanations in the context of this data protection declaration on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR) or if so the use of cookies is necessary to provide our contract-related services, in accordance with Art. 6 para. 1 lit. b. GDPR, or if the use of cookies is necessary for the performance of a task that is in the public interest or in the exercise of public authority, according to Art. 6 para. 1 lit. e. GDPR, processed.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be found on a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ be explained. Furthermore, cookies can be saved by switching them off in the browser settings. Please note that not all functions of this online offer can then be used.

Deletion of data

The data processed by us is deleted in accordance with the legal requirements or its processing is restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal storage obligations to prevent deletion.

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax law reasons.

Changes and updates to the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as an act of cooperation on your part (e.g. consent) or other individual notification becomes necessary as a result of the changes.

Business related processing

We also process
- Contract data (e.g., object of contract, term, customer category).
- Payment data (e.g. bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process our customers' data as part of the ordering processes in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery, or execution.

The processed data include inventory data, communication data, contract data, payment data and the people affected by the processing include our customers, interested parties and other business partners. Processing is carried out for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to save the login status.

The processing is carried out to fulfill our services and to carry out contractual measures (e.g. execution of order processes) and insofar as it is required by law (e.g., legally required archiving of business transactions for trading and tax purposes). The information marked as required is required to justify and fulfill the contract. We disclose the data to third parties only in the context of delivery, payment or within the scope of legal permits and obligations, as well as if this is based on our legitimate interests, which we inform you about in this data protection declaration (e.g., to legal and tax advisors, Financial institutions, freight companies and authorities).

Users can optionally create a user account, in particular by viewing their orders. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is necessary for commercial or tax law reasons. Information in the customer account remains until it is deleted with subsequent archiving in the event of a legal obligation or our legitimate interests (e.g. in the case of legal disputes). It is the responsibility of the users to back up their data if the termination is successful before the end of the contract.

As part of the registration and renewed registration and use of our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is necessary to pursue our legal claims as a legitimate interest or there is a legal obligation to do so.

The deletion takes place after expiry of legal warranty and other contractual rights or obligations (e.g. payment claims or performance obligations from contracts with customers), the necessity of storing the data being checked every three years; in the case of storage due to statutory archiving obligations, the deletion takes place after its expiration.

Agency services

We process our customers' data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and training services.

We process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., email, telephone numbers), content data (e.g., text input, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., Bank details, payment history), usage and metadata (e.g. as part of the evaluation and success measurement of marketing measures). We generally do not process special categories of personal data, unless they are part of a commissioned processing. Those affected include our customers, prospective customers and their customers, users, website visitors or employees as well as third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Art. 6 Para. 1 lit. b GDPR (contractual services), Art. 6 Para. 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their specification. Disclosure to external parties only takes place if it is required in the context of an order. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the client and the legal requirements for order processing in accordance with. Art. 28 GDPR and process the data for no other purposes than those specified in the order.

We delete the data after expiry of statutory warranty and comparable obligations. the necessity of storing the data is checked every three years; in the case of statutory archiving obligations, deletion takes place after its expiry (6 years, in accordance with section 257 (1) HGB, 10 years, in accordance with section 147 (1) AO). In the case of data that has been disclosed to us in the context of an order by the client, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our company, financial accounting and compliance with legal obligations, such as archiving. We process the same data that we process as part of the provision of our contractual services. The processing bases are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.

We disclose or transmit data to financial management, consultants such as tax advisors or auditors, as well as other fee agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organizers and other business partners, e.g. for the purpose of contacting you later. We generally store this mostly company-related data permanently.

Business analysis and market research

In order to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Art 6 para. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyzes are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of the registered users with information, e.g. on their services used. The analyzes help us to increase user-friendliness, optimize our offer and business efficiency. The analyzes serve us alone and are not disclosed externally unless they are anonymous analyzes with summarized values.

If these analyzes or profiles are personal, they will be deleted or anonymized upon termination of the user, otherwise after two years from the conclusion of the contract. In addition, the overall business analyzes and general trend determinations are created anonymously if possible.

Google cloud services

We use the cloud offered by Google and the cloud software services (so-called software as a service, e.g. Google Suite) for the following purposes: document storage and management, calendar management, e-mail dispatch, spreadsheets and presentations, exchange of documents, content and information with certain recipients or publication of websites, forms or other content and information as well as chats and participation in audio and video conferences.

Here, the personal data of the users are processed insofar as they become part of the documents and content processed within the services described or are part of communication processes. This can include, for example, master data and contact details of users, data on processes, contracts, other processes and their content. Google also processes usage data and metadata, which are used by Google for security purposes and service optimization.

As part of the use of publicly accessible documents, websites or other content, Google can save cookies on the user's computer for the purposes of web analysis or to remember user settings.

We use Google Cloud services based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR in efficient and secure administrative and collaboration processes. Furthermore, the processing is based on an order processing contract with Google ( https://cloud.google.com/terms/data-processing-terms ).

Further information can be found in Google's data protection declaration ( https://www.google.com/policies/privacy ) and the security information for Google Cloud services ( https://cloud.google.com/security/privacy/ ). You can object to the processing of your data in the Google Cloud in accordance with the legal requirements. Incidentally, the deletion of the data within Google's cloud services is determined by the other processing processes in which the data is processed (e.g. deletion that is no longer required for contractual purposes or storage for the purposes of taxing necessary data).

The Google Cloud services are offered by Google Ireland Limited. If there is a transmission to the USA, we refer to the certification by Google USA under the Privacy Shield ( https://www.privacyshield.gov/participant?id=a2zt0000000000001L5AAI&status=Aktiv ) and standard protection clauses ( https://cloud.google. com/terms/data-processing-terms ).

Microsoft cloud services

We use the cloud offered by Microsoft and the cloud software services (so-called software as a service, e.g. Microsoft Office) for the following purposes: document storage and management, calendar management, e-mail dispatch, spreadsheets and presentations, exchange of documents, content and information with certain recipients or publication of websites, forms or other content and information as well as chats and participation in audio and video conferences.

Here, the personal data of the users are processed insofar as they become part of the documents and content processed within the services described or are part of communication processes. This can include, for example, master data and contact details of users, data on processes, contracts, other processes and their content. Microsoft also processes usage data and metadata, which Microsoft uses for security purposes and service optimization.

As part of the use of publicly accessible documents, websites or other content, Microsoft can save cookies on the user's computer for the purposes of web analysis or to remember user settings.

We use the Microsoft cloud services based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR in efficient and secure administrative and collaboration processes. Furthermore, the processing is based on an order processing contract with Microsoft.

Further information can be found in Microsoft's data protection declaration ( https://privacy.microsoft.com/de-de/privacystatement ) and the security information for Microsoft cloud services ( https://www.microsoft.com/de-de/trustcenter ). You can object to the processing of your data in the Microsoft Cloud according to the legal requirements. Incidentally, the deletion of the data within Microsoft's cloud services is determined by the other processing processes in which the data is processed (e.g., deletion no longer required for contractual purposes or storage for data required for taxation purposes).

Microsoft Cloud services are provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA. Insofar as data is processed in the USA, we refer to Microsoft's certification under the Privacy Shield ( https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active ).

Contact

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the information provided by the user for processing the contact request and processing it in accordance with Art. 6 para. 1 lit. b. (within the framework of contractual / pre-contractual relationships), Art. 6 para. 1 lit. f. (other inquiries) GDPR processed .. The information of the users can be stored in a customer relationship management system ("CRM system") or comparable inquiry organization.

We delete the requests if they are no longer necessary. We check the necessity every two years; The statutory archiving obligations also apply.

Newsletter

With the following information we inform you about the content of our newsletter as well as the registration, shipping and statistical evaluation procedure as well as your right to object. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar as the content of a newsletter is specifically described, it is decisive for the consent of the user. Our newsletters also contain information about our services and us.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else's email address. The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name in order to address it personally in the newsletter.

The newsletter is sent and the success measurement associated with it is based on the consent of the recipient in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 Para. 2 No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with. Art. 6 para. 1 according to f. GDPR in conjunction with Section 7 (3) UWG.

The logging of the registration process is based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. Our interest is focused on the use of a user-friendly and secure newsletter system that serves our business interests as well as the expectations of the users and also allows us to prove consent.

Cancellation / revocation - You can cancel the receipt of our newsletter at any time, ie revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. Based on our legitimate interests, we can save the e-mail addresses that have been removed for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that the previous consent is confirmed.

Newsletter - shipping service provider

The newsletter is sent by the shipping service provider Intercom R&D Unlimited Company, Stephen Court, 18-21 St. Stephen's Green, Dublin 2. You can view the data protection regulations of the shipping service provider here: https://www.intercom.com/de/terms-and-policies. The shipping service provider is based on our legitimate interests. Art. 6 para. 1 lit. f. GDPR and an order processing contract acc. 28 para. 3 sentence 1 GDPR.

The shipping service provider can use the recipient's data in pseudonymous form, ie without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the shipping and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

Newsletter - measuring success

The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected.

This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled.

Hosting and emailing

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services that we use for the purpose of operating this online offer.

We, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer based on our legitimate interests in the efficient and secure provision of this online offer in accordance with. Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (contract processing contract).

Collection of access data and log files

We, or our hosting provider, based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR data about every access to the server on which this service is located (so-called server log files). The access data include the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider ,

For security reasons (e.g. to investigate misuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online offer). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users' personal data, reference is made to the following information about Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html .

Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transferred to a Google server in the USA and abbreviated there in exceptional cases.

The IP address transmitted by the user's browser is not merged with other Google data. The users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de .

If we ask the users for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. DSGVO. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR).

As far as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees that it will comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ) ,

Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration ( https://policies.google.com/privacy ) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated ).

The personal data of the users will be deleted or anonymized after 14 months.

Google Adsense with non-personalized ads

We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

We use the AdSense service, with the help of which advertisements are displayed on our website and we receive remuneration for their display or other use. For these purposes, usage data, such as the click on an advertisement and the IP address of the user, are processed, the IP address being shortened by the last two digits. Therefore, the processing of user data is pseudonymized.

We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on previous user behavior. When targeting, contextual information is used, including a rough (e.g. at the location level) geographic targeting based on the current location, the content on the current website or the app and current search terms. Google prevents any personalized targeting, including demographic targeting and targeting based on user lists.

If we ask the users for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. DSGVO. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR).

As far as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees that it will comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ) ,

Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated ).

Google AdWords and conversion measurement

We use the online marketing process Google "AdWords" to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offer in a more targeted manner in order to only present users with ads that potentially correspond to their interests. If, for example, a user is shown advertisements for products in which he was interested in other online offers, this is referred to as "remarketing". For these purposes, when you visit our and other websites on which the Google advertising network is active, Google immediately executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also as " Web Beacons "referred to) integrated into the website. With their help, an individual cookie, ie a small file, is saved on the user's device (instead of cookies, comparable technologies can also be used). This file notes which websites the user has visited, what content he is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer.

We also receive an individual "conversion cookie". The information obtained with the help of cookies is used by Google to create conversion statistics for us. However, we only find out the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

The data of the users are processed pseudonymously within the Google advertising network. This means that Google does not save and process, for example, the name or email address of the user, but processes the relevant data in a cookie-related manner within pseudonymous user profiles. From Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google's servers in the USA.

If we ask the users for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. DSGVO. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR).

As far as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees that it will comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ) ,

Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated ).

Hotjar analysis and optimization service

We use Hotjar, an analysis software from Hotjar Ltd., 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta ("Hotjar"). With the help of the information obtained thanks to Hotjar, we can analyze and improve the use of our online offer.

For this purpose alone, data of the users of our online offer is saved and evaluated. We use Hotjar to analyze our online offer and not the individual user. The user data is therefore pseudonymized and processed within the European Union and on the basis of the order processing contract offered by Hotjar. User inputs, e.g. in forms or keystrokes, are not processed, i.e. neither saved by Hotjar nor transmitted to Hotjar (unless these inputs are recognizable for users for evaluation purposes, such as feedback forms).

For the aforementioned purposes, Hotjar stores cookies on users' devices with a pseudonymous identification number and evaluates them. The cookies that Hotjar uses have a different "lifespan"; some stay up to 365 days, some only remain valid during the current visit.

The processed data of the users include in particular:
- Devices and metadata: IP address of the end device (it is collected and stored in anonymized format), resolution of the screen / display of the end device screen, type of end device type (individual end device identification features), operating system and browser type, referring URL and domain;
- geographical location (country only);
- Usage data and log data: Date and time when the online offer was accessed, preferred language, user interactions, such as mouse events (movements, position and clicks), keystrokes, websites accessed and interactions with their content and functions.
- Content data: entries in the context of surveys and feedback forms.

If we ask the users for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. DSGVO. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR).

Users can prevent Hotjar from collecting the data by using their browser's do-not-track settings or by clicking on the following link and following the instructions there: https://www.hotjar.com/legal/compliance/opt-out .

Hotjar's privacy policy: https://www.hotjar.com/legal/policies/privacy . Cookie Policy: https://www.hotjar.com/legal/policies/cookie-information .

Integration of services and content from third parties

We use content or service offers from third-party providers within our online offer based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. Integrate services such as videos or fonts (hereinafter referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information on the use of our online offer, as well as being linked to such information from other sources.

Youtube

We integrate the videos from the “YouTube” platform from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated .

Google Fonts

We integrate the fonts ("Google Fonts") from the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration takes place on the basis of our legitimate interests in a technically safe, maintenance-free and efficient use of fonts, their uniform representation and consideration of possible licensing restrictions for their integration. Data protection declaration: https://www.google.com/policies/privacy/ .

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke

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